Marriott’s two “soft brands” are growing around the world as independent hotel owners seek branded hotel support. Here are 10 that are joining the two collections in the coming years.
The Luxury Collection
The Luxury Collection was formerly part of Starwood Hotels & Resorts until the company was acquired by Marriott in September. The soft brand has recently signed five new and renovated hotels to join its portfolio in the coming years.
“Our goal is to open 12 Luxury Collection hotels globally by the end of 2017,” Mitzi Gaskins, global brand leader for The Luxury Collection, said in a statement, “and with these five additions in Europe, we are well on track.”
The Wellesley, Knightsbridge, London
The Wellesley will become London’s third Luxury Collection Hotel when it joins the brand in the first half of 2017.
The Westbury, Mayfair, London
The Westbury is scheduled to debut under The Luxury Collection flag after its full renovation by Alex Kravetz Designs in spring 2017.
Hôtel de Berri, Paris
The new boutique hotel, based in a former office building, is due to open in early 2018.
Owned by Hotel Cristallo SpA, Cristallo Resort & Spa will expand Italy’s The Luxury Collection portfolio to eight hotels when it joins the brand after the winter season.
The Alexander, Yerevan
Owned by Tsupani CJSC, this property will be the first Armenian hotel to open as part of The Luxury Collection when it makes its debut in autumn 2017.
The Autograph Collection
At the same time, Marriott’s six-year-old Autograph Collection is adding five distinctive properties to its portfolio in Europe, the UAE, the U.S. and the Bahamas. The soft brand has expanded from fewer than five hotels in 2010 to more than 100 hotels today.
Roomers Baden-Baden, Germany
The Roomers Baden-Baden, which opened in October, is the city’s first luxury lifestyle hotel, and has interiors designed by Milan-based architect Piero Lissoni.
The Watermark Baton Rouge, Louisiana
The Autograph Collection’s third hotel in Louisiana, The Watermark Baton Rouge, which opened in October, is located in the former Louisiana Trust and Savings Bank—built in 1925 as the first skyscraper in the city of Baton Rouge.
French Leave Resort, Eleuthera Island, the Bahamas
Opening in December, the French Leave Resort is located on Governors Harbour in the Bahamas.
The Adolphus Hotel, Dallas
The multi-million-dollar renovation to Dallas’ historic downtown landmark, The Adolphus Hotel, will modernize and vitalize the property (while preserving historic elements) when it opens in December.
La Ville Hotel & Suites CITY WALK, Dubai
A new lifestyle hotel and boutique experience found in the heart of CITY WALK, Dubai’s new urban living destination, La Ville Hotel & Suites, which opens in December, is a low rise property that balances the skyscrapers that dominate the city’s skyline.