NewcrestImage to develop 'lifestyle hotel campus' in Dallas

AC Hotel and Residence Inn at Frisco Station

NewcrestImage is launching a four-brand, 600-room “lifestyle hotel campus” in North Dallas that will include a dual-brand AC Hotel and Residence Inn property, both by Marriott, consisting of roughly 300 rooms plus a Canopy by Hilton and a Hyatt Place, each with about 150 rooms.  

The properties will be located at Frisco Station, a 242-acre mixed-use “live-work-play” development located along the Dallas North Tollway about 25 minutes from DFW International Airport. Construction on the hotels will take place in two phases, with three hotels -- the AC, Residence and Canopy -- scheduled to break ground in January of 2017, with the first openings anticipated in June of 2018. Construction of the Hyatt Place is expected to begin during 2017.    

The hotel campus, one of NewcrestImage’s largest projects to date, will anchor more than 200,000 square feet of unique dining and entertainment options in an area of Frisco Station called “The Hub,” which will be the centerpiece in connecting and supporting the community’s office, residential and parks areas.

AC Hotel and Residence Inn at Frisco Station
AC Hotel and Residence Inn at Frisco Station

“Today’s travelers want new hotel solutions, so our properties are constantly evolving, improving, and pushing the boundaries in design, amenities, and services,” said Mehul Patel, chairman and CEO of NewcrestImage. “Our four hotels at Frisco Station will dramatically raise the bar for how we make guests comfortable and how our guests make memories.”  

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Upon completion, Frisco Station will include more than five million square feet of office and corporate campuses, plus 2,400 urban living units.

“The hospitality campus is an essential component for making Frisco Station a premier North Texas destination,” said Mike Berry, president of Hillwood Properties, which is the master development partner for Frisco Station. “With its strategic location in Frisco Station, the hospitality campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees.  And in addition to serving the residents of Frisco Station, these hotels will also provide needed rooms for the rapidly expanding nearby Frisco office corridor and business community.” 

The hospitality campus is the latest project to be announced for the Frisco Station project. Last month, VanTrust Real Estate announced plans to develop a 228,000-square-foot, Class A speculative multitenant office building. 

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