Nikki Beach hires two new execs ahead of Asia hotels unit expansion

Nikki Beach Resort Koh Samui, Thailand. Photo credit: Nikki Beach Worldwide(Image: Nikki Beach Worldwide)

Hospitality and lifestyle business owner-operator Nikki Beach Worldwide has made two new executive appointments ahead of its hotels and resorts division expansion throughout China, India, Australia and South East Asia.

Kevin Wallace will serve as president of Nikki Beach Hotels & Resorts Asia while Alexander Schneider will serve as VP of Nikki Beach Hotels & Resorts in Europe and the Middle East.

Wallace has held many senior positions within the hotel industry, including as a CEO, CFO and COO in top Asian markets. He was president of Centara Hotels and Resorts, MD of Plateno Hotel Group’s Asia division and MD of Dream Hotel Group’s Asia-Pacific unit before joining Nikki Beach Hotels & Resorts. 

Schneider has been working with Nikki Beach since April 2016. His roles included spearheading the opening of Nikki Beach Resort & Spa Dubai. He has more 17 years of hotel management experience, which includes working with hotel operators Emirates Palace Abu Dhabi-UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa and Camper hotel in Berlin. Schneider has held several pre-opening assignments and provided guidance to companies for their hotel assets, working in hotel operations, revenue management, sales and marketing. 

Nikki Beach is focused on expanding its portfolio in Asia, and plans to open more than 20 properties in the next five years. The group plans to sign several of these this year. Lucia Penrod, the new CEO of Nikki Beach Worldwide, along with Wallace will lead the development of this new division of the company. The group’s target is to add hotels, beach clubs and rooftop concepts in key resort and gateway city destinations in the region. They will join the unit’s current portfolio of hotels and resorts in Koh Samui, Thailand, Porto Heli, Greece, Bodrum, Turkey and Dubai, UAE. Nikki Beach also operates beach clubs in 13 destinations worldwide.