Radisson Red, a lifestyle hotel brand inspired by art, fashion and music from Radisson Hotel Group, is opening its second United States location in Portland, Ore., this November.
“Radisson Red deviates from the conventional hotel experience, and that’s why we are so thrilled to bring the Red brand to one of the most vibrant cities on the West Coast,” Ken Greene, president, Americas, Radisson Hotel Group, said in a statement. “Quite like Portland locals, Radisson Red guests seek out hospitality fueled by personalized experiences. They aren’t confined to an age group, but are joined by their appreciation of informal, flexible service and a buzzing social scene.”
This latest Radisson Red property is the second United States location following the 2016 opening of Red in Minneapolis and ahead of the third opening in Miami in 2019. Radisson Red hotels can be found internationally in Brussels; Cape Town, South Africa; Campinas, Brazil; and Glasgow, Scotland.
“Radisson Red strikes a balance between an expressive, bold style and intuitive function,” Luca Merino, GM of Radisson Red Portland Downtown, said in a statement. “Especially fitting for a city as vibrant and creative as Portland, guests can expect their Red experience to be one that they control with maximum flexibility.
We’re eager to extend our uniquely Red way of hospitality to the local businesses that will call Broadway Tower home and utilize the modern, connected spaces at Radisson Red Portland Downtown.”
Radisson Red Portland Downtown’s 180 guestrooms and various communal spaces will incorporate expressive design into open, shared spots for guests to work, play, meet and eat. Throughout the hotel, local Portland artists have curated pieces that reflect the playful, style-savvy attitude of the hotel. Custom art and design pieces will be present in the rooms themselves, which will include functional, modern stations for work or play and bold wall graphics, while maintaining a one hundred percent paperless status. When enjoying a night stay with Red, guests are encouraged to bring along their furry friends for the ride, as Radisson Red Portland Downtown is pet-friendly.
OuiBar + Ktchn, Radisson Red's ground-floor bar and restaurant, will offer hotel guests, building tenants and locals alike a place to gather in the free-flowing “hive” space adjacent to the lobby. Guests may access a menu inspired by global street foods, as well as craft cocktails and a selection of local beer and wine.
Throughout the property, guests can also gather at one of the three meeting and event venues or unwind while playing at the hotel’s game zone. Radisson Red Portland Downtown will also house a fitness center open 24/7. All of the hotel’s social spaces will have free high-speed Wi-Fi.
The upcoming hotel, located at 1451 S.W. Broadway at the intersection of Portland’s arts and university districts, will occupy the first eight floors of the new 19-story Broadway Tower, developed by local BPM Real Estate Group.
“We’re excited to partner with Radisson Red to bring this energetic, innovative brand to downtown Portland,” said Walter C. Bowen, founder and CEO of BPM Real Estate Group. “From the shared meeting and event spaces to the food and beverage offerings in the lobby, Broadway Tower offers a variety of opportunities for collaboration between the hotel and offices.”