Rashid Al Abbar, chairman of the Dubai-based Al Abbar Group, has signed a deal with Starwood Hotels & Resorts Worldwide to open a 192-room Aloft on the Emirate’s Palm Jumeirah island. Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East and the first mid-market hotel brand on the island, located on the right side of the Palm’s crescent.
“The UAE remains our strongest growth market in the Middle East, and this deal reinforces the demand for mid-market hotel development in the region,” Michael Wale, president, Starwood Hotels & Hotels Europe, Africa and Middle East, said in a statement.
Rashid Al Abbar said that the brand was “the clear leader” when his team was selecting a partner for the development. The property, he said, will be a “mid-level, resort-style hotel in Palm Jumeirah [with] attractive rates.”
“Aloft hotels continues to gain momentum around the world and is expected to quadruple its portfolio in the Middle East by 2019,” Neil George, SVP for acquisitions & development at Starwood Hotels & Resorts, Africa & Middle East. “The signing of Aloft Dubai, The Palm marks a milestone for the brand as its first resort-style property in the Middle East.”
Aloft made its debut in the Middle East in 2009 with Aloft Abu Dhabi. Another seven Aloft properties are slated to open across the UAE by 2019. Aloft Dubai, The Palm will be the third hotel on Palm Jumeirah that will be managed by Starwood under its lifestyle brands, joining the W and St. Regis hotels when these open in 2017 and 2018, respectively.