RLH Corporation to open San Francisco’s first Signature hotel

The Signature San Francisco will be in San Francisco's SOMA district. Photo credit: RLH Corporation

RLH Corporation signed the company’s first Signature hotel since the brand’s refresh was introduced last year.

The Signature San Francisco will be located in the SOMA district, and is being revitalized and repositioned from a dated hotel into a new boutique hotel experience through focused renovations to its guestrooms and common areas. The property consists of 34 guestrooms, including two suites, and will be outfitted with mid-century modern furniture, new textures and complementary design elements to craft a retro-modern feel. 

“Signature San Francisco is the ideal property for our first re-designed Signature hotel,” Amanda Marcello, VP of brand management for Signature at RLH Corporation, said in a statement. “With distinctive mid-century modern design, Signature’s design intent and brand elements help a variety of assets gain modern style, market appeal and a differentiated brand identity, positioning properties to gain rate elasticity, increase revenues, garner customer attention and significantly improve return on invested capital for our hotel owners.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Signature San Francisco will be located at 259 7th Avenue, three blocks from Westfield Center and five blocks from Moscone Center, the city’s convention center. The hotel will include Apple TVs, mobile check-in and mobile key solutions.

Red Lion Hotels Corporation is a hotel company doing business as RLH Corporation and focuses on the franchising, management and ownership of upscale, midscale and economy hotels. The company focuses on maximizing return on invested capital for hotel owners across North America through relevant brands, technology and services.

Suggested Articles

Maestro now can be deployed in any combination of Windows, a browser or on a tablet while providing a centralized view of the guest.

The companies will be managing properties in Maryland and North Carolina, respectively.

Caesars Palace and the Four Seasons Hotel in New Orleans will get new restaurants from celebrity chefs early next year.