RLH Corporation signed the company’s first Signature hotel since the brand’s refresh was introduced last year.
The Signature San Francisco will be located in the SOMA district, and is being revitalized and repositioned from a dated hotel into a new boutique hotel experience through focused renovations to its guestrooms and common areas. The property consists of 34 guestrooms, including two suites, and will be outfitted with mid-century modern furniture, new textures and complementary design elements to craft a retro-modern feel.
“Signature San Francisco is the ideal property for our first re-designed Signature hotel,” Amanda Marcello, VP of brand management for Signature at RLH Corporation, said in a statement. “With distinctive mid-century modern design, Signature’s design intent and brand elements help a variety of assets gain modern style, market appeal and a differentiated brand identity, positioning properties to gain rate elasticity, increase revenues, garner customer attention and significantly improve return on invested capital for our hotel owners.”
Signature San Francisco will be located at 259 7th Avenue, three blocks from Westfield Center and five blocks from Moscone Center, the city’s convention center. The hotel will include Apple TVs, mobile check-in and mobile key solutions.
Red Lion Hotels Corporation is a hotel company doing business as RLH Corporation and focuses on the franchising, management and ownership of upscale, midscale and economy hotels. The company focuses on maximizing return on invested capital for hotel owners across North America through relevant brands, technology and services.