Singapore’s Fragrance Group plans two new hotels for Hobart, Tasmania

Singapore’s Fragrance Group—which purchased a private island for resort development earlier this year—is now planning two new hotels for Hobart, Tasmania.

At a press conference in Hobart on Monday, Fragrance and Tasmanian architectural firms Xsquared and S. Group announced that they will build a 400-guestroom hotel on Davey Street as well as a 495-room hotel on the site of the former Roberts building on Collins Street.

Along with a hotel currently being built on Macquarie Street, the Fragrance Group’s proposed investment in Hobart looks poised to reach more than $250 million, according to company head James Koh.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Xsquared Architects is designing the hotel on Davey Street in Hobart.

Koh said that the developments would help meet "current and future hotel accommodation needs in Hobart." But with hotel investment in and around Hobart slated to reach $500 million as of last year, the city is also facing an oversupply. 

“Both projects are not intended to open for at least five years, which should alleviate some industry concerns about over supply in the Hobart accommodation market over the next few years as a series of other new hotel developments come online,” Tourism Industry Council Tasmania CEO Luke Martin said. “Both these projects will obviously now need to be considered by the Hobart City Council through its planning processes, and all stakeholders will have the opportunity to contribute to that process.”

Development applications for both new buildings will be lodged with Hobart City Council this week. If approved, the two buildings will be the tallest built in the city.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.