Earlier this year, we reported that Room Mate Hotels—a design-focused boutique brand geared toward millennials—has been growing in major cities throughout Europe and the Americas for the last several years, reaching 22 properties on either side of the Atlantic. The company is stepping up its growth plans, and is looking to break into new markets in the coming months.
To that end, Room Mate Hotels is launching a new line that will bring the company away from urban hubs and toward beachfront locations. The brand’s new beach line is already taking shape, with projects under assessment that will add approximately 2,000 rooms in waterfront destinations to the chain's portfolio.
The Madrid-based chain is currently assessing projects and signing deals for beach destinations within Spain including Ibiza, Majorca, the Canary Islands, and Costa del Sol, as well as for international destinations such as Mexico. Room Mate Hotels plans to open its first beach hotel in the summer of 2017.
⚡️ “ROOM MATE HOTELS DA EL SALTO A LA PLAYA”https://t.co/TdKoKJg7zg
— Room Mate Hotels (@RoomMateHotels) October 17, 2016
“Launching new hotels in beach destinations is one of Room Mate's biggest initiatives for the coming years,” Kike Sarasola, president and founder of Room Mate Hotels, said in a statement. “With our city projects now consolidated, the launch of this new line addresses the many requests that we have received to bring the Room Mate Hotels concept to beach destinations."
Room Mate expects to end this year with an occupancy rate above 87 percent and more than €70 million in turnover. The average room rate rose from €128.78 to €133.42 in 2016.
Photo courtesy Juergen Sack