Starwood grows its Element brand in Texas

Element Dallas/Fort Worth

Starwood Hotels & Resorts has five new Element hotels planned for Texas by the end of 2018.

The move will bring the brand's presence in Texas from two to seven hotels over a two-year period. The new developments include locations in Grand Crossing, Dallas, Austin and San Antonio. These hotels join existing properties in Houston and Dallas at Dallas/Fort Worth International Airport.

The Grand Crossing hotel, located near Houston, will have 135 rooms and roughly 300,000 square feet of office space, and is slated to open March 2018. Meanwhile, the Element Dallas Love Field is shooting for a February 2017 opening, while the Element Dallas East will open July 2018. The Austin and San Antonio hotels will open in August 2017 and March 2018, respectively.

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Starwood is also expanding it's aloft brand in Texas with nine planned for the state, three of which will open in Houston. The first of these hotels, the Aloft Houston Downtown in the Stowers Furniture Building, is planned to open this summer.

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