Starwood's Element brand begins development in Iowa

Element

Starwood Hotels & Resorts is developing a new Element Hotel in Des Moines, Iowa. The Element will be located on the northwest corner of Market Street and South Prairie View Drive.

Denver-based Silverwest Hotels is developing the hotel, which will be the first Element Hotel in Iowa and Silverwest's first project in the state. The 110-room, extended-stay hotel will have an electric vehicle charging station, a free bike rental program, a swimming pool and 24-hour fitness center, and its design will focus around natural light.

The hotel will be located in the Village of Ponderosa development, a mix of urban and suburban design elements that was stalled until being purchased by a Texas firm in 2014.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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