Starwood's Element brand begins development in Iowa

Element

Starwood Hotels & Resorts is developing a new Element Hotel in Des Moines, Iowa. The Element will be located on the northwest corner of Market Street and South Prairie View Drive.

Denver-based Silverwest Hotels is developing the hotel, which will be the first Element Hotel in Iowa and Silverwest's first project in the state. The 110-room, extended-stay hotel will have an electric vehicle charging station, a free bike rental program, a swimming pool and 24-hour fitness center, and its design will focus around natural light.

The hotel will be located in the Village of Ponderosa development, a mix of urban and suburban design elements that was stalled until being purchased by a Texas firm in 2014.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

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