Starwood Hotels & Resorts Worldwide's Le Méridien brand is set to open in Rome, marking the brand’s re-entry into Italy. Owned and managed by the Toti Group, the 240-room Le Méridien Visconti Rome is scheduled to debut by the end of this year following a renovation and conversion from the independent Visconti Palace Hotel.
In a statement, Pierluigi Toti, President of Silvano Toti S.p.A., the Financial Holding company of the Toti Group, said that the hospitality industry is "strategic" for economic recovery throughout Italy.
“Italy continues to be a key market for Starwood and a much sought-after destination,” Karl Bieberach, VP of development for Starwood Hotels & Resorts, Europe, added. “Our Le Méridien brand is an attractive conversion choice for owners and developers.”
Starwood has 23 hotels in Italy under five of its: St. Regis, The Luxury Collection, Sheraton, Westin and Four Points by Sheraton. This new hotel will join four other Starwood hotels in Rome, including The St. Regis Rome, The Westin Excelsior Rome, Sheraton Roma Hotel & Conference Center and Sheraton Golf Parco de’Medici.