These source markets are supporting Dubai's upscale and luxury segments

Emarr Dubai

Dubai has an estimated 6,300 hotel rooms slated to open in the luxury segment over the next five years, bringing the Emirate's total to approximately 28,800, according to the latest stats from STR. 

At the same time, Dubai's upper-upscale and upscale pipeline has 20,000 rooms set to open, bringing the total to 60,000 in the next five years.  

Debrah Dhugga, managing director of the new Dukes Dubai, which opened last week on the Palm Jumeirah, told The National that the current shortage of rooms in these segments will keep room rates steady throughout 2017. "With the Expo 2020, there’s going to be a huge increase in business and in occupancy as more investments come in," she said.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Source Markets

The healthy Asian source market is poised to support this segment, thanks to the new ability of Chinese nationals to get their visas upon arrival. With its London counterpart, the new Dukes hotel expects to attract the UK market as well as corporate travelers from India, Saudi Arabia, China and Japan.

The Waldorf Astoria on the Palm--which currently sees strong numbers from the UK, the Arabian Gulf, Germany and Scandinavia--also expects to see more visitors from both India and China this year. 

"The Middle East is an important market for the luxury hospitality industry," Hatem Chatter, senior director for Middle East at Leading Hotels of the World, told The National. "It definitely falls under the ‘grow’ category...where despite the challenges, the market still continues to flourish and we are positive for 2017 as well."

Read more on

Suggested Articles

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.

The top five markets account for 15 percent of the rooms in the total U.S. pipeline.