Travelodge has signed an agreement with the Tai Hung Fai Group to bring the Travelodge brand in Hong Kong.
Located just off Nathan Road in the Jordan district of Kowloon, the 126-room property, currently known as the Hotel Rainbow, will undergo a refurbishment and will be rebranded as the Travelodge Kowloon as of February 2017.
The Travelodge Kowloon hotel will be managed by Tai Hung Fai group and will operate under a Travelodge franchise agreement.
“Today marks a strategic step forward for our expansion plans in Asia," Stephen Burt, chairman of Travelodge Hotels Asia, said in a statement. "Travelodge Kowloon will form a key part of the Travelodge chain in Asia as the brand expands into other key capital cities such as Singapore, Bangkok, Tokyo, Seoul, Kuala Lumpur and Jakarta.”
“Travelodge’s cost-efficient yet robust distribution platform and the appreciation for practical solutions when working with owners gives us confidence that this partnership will improve the performance of our hotel in the midst of a rather competitive hotel market in Hong Kong,” Edwin Leong, chairman of Tai Hung Fai Group, added.