U.S. affiliate of Japan's Plan Do See plans hospitality growth

Dewitt Hotel in Chicago

Plan Do See America, the U.S. affiliate of a global hospitality company headquartered in Tokyo, has tapped Cushman & Wakefield to advise on acquiring or partnering with a hospitality management company to facilitate its "aggressive" growth strategy in the U.S. 

Daniel MacDonnell and Eric Melendez-Lluch, part of the firm’s Global Hospitality Group, will assist Plan Do See in growing both the breadth of its services and in U.S. penetration in additional top-tier cities and other leisure destinations. 

“Acquisition or partnership is the most effective strategy to immediately gain exposure in key markets with high profile hotels, restaurants, and event spaces,” Daniel MacDonnell, senior managing director & securities principal at Cushman & Wakefield, said in a statement. “We are excited to assist Plan Do See in continuing the strategic growth of their brand.” 

Plan Do See is a diversified global company founded in 1993 with 2016 revenues exceeding $300 million. With North American offices in Los Angeles and New York, the company currently provides management and other services to four hotels, nine event venues, and 15 restaurants in eight U.S. and additional foreign markets. 

Plan Do See America’s existing hotel, restaurant, and event venues include food and beverage services at private member club NeueHouse Hollywood, Paley restaurant in Hollywood, Dewitt Hotel in Chicago, Azabu Sushi in Manhattan, Deco Blue restaurant, and Lolo’s in Miami with upcoming projects in Brooklyn, Washington D.C., and Honolulu.