A year after Wyndham Hotels & Resorts completed its acquisition of the La Quinta brand, the franchisor is expanding the brand to the Caribbean.
The agreement with Caribbean-based developer Profusion Group marks the first executed deal outside of the United States for a La Quinta by Wyndham since Wyndham acquired the brand and outlined its strategic international expansion plans.
The newly signed deal calls for eight new-construction La Quintas in the Dominican Republic over the next five years. Four are slated to open in 2021 and will be managed by Wyndham’s international management arm. The hotels will open in first-tier destinations showing an emerging need for select-service accommodations as alternatives to the island’s upscale all-inclusive resorts. Also a target are up-and-coming cities with growing hotel-supply needs.
The agreement complements the brand’s existing portfolio of 14 hotels in Latin America and the Caribbean. In early 2018, the brand debuted in Santiago, Chile and León, Mexico.
The brand also is expanding in the United States. Nine new hotels opened in April and May in Branson, Mo.; Flagstaff, Ariz.; Spring and San Antonio, Texas; Perry and Brunswick, Ga.; as well as in Clovis, San Bernardino and San Luis Obispo, Calif.
Since its acquisition one year ago, the brand has executed nearly 30 franchise agreements and opened more than 20 hotels as part of the Wyndham Hotels & Resorts family.
According to the company, new-construction development is a major force behind the brand’s growth trajectory, accounting for approximately 90 percent of the 260 hotels in its pipeline as of March 31. Much of this growth is anchored by the brand’s Del Sol prototype. As part of its new-construction-growth strategy, Wyndham is applying La Quinta’s design to its other brands, starting with economy brand Microtel by Wyndham, which announced its new Moda prototype design earlier this year.