Accor has joined the Sustainable Hospitality Alliance, a global organization that uses the industry’s collective power to address and tackle key challenges affecting the planet and its people.
Since its creation in 1967, Accor has invested in innovations to enable positive hospitality experience with a reduced environmental impact. As part of its on-going CSR strategy, in 2011 the group identified 21 areas of business activity where significant improvements could be made and set policies for measurable actions and goals. These include targets around reducing energy and water consumption, a move toward carbon-neutral buildings, and promotion of healthier and sustainable food with a drastic reduction on food waste.
The Sustainable Hospitality Alliance drives collaborative action and develops free practical resources and programs to enable the wider industry to operate responsibly and grow sustainably. Also aligned with the United Nations Sustainable Development Goals, alliance members commit to pilot continued actions on a range of social and environmental issues including human rights, youth employment, climate action and water stewardship.
The alliance’s members make up 25 percent of the global hotel industry by rooms and include 14 hotel companies including Hilton, Hyatt, IHG Hotels & Resorts, Marriott International and Radisson Hotel Group.
“Sustainability and social responsibility are essential to our business. As a global hospitality group, we have a responsibility that goes far beyond our own impacts and it’s our role to shape the future of travel and take care of our planet and the communities in which we operate,” said Sébastien Bazin, chairman and CEO of Accor. “We believe working together as an industry on sustainability makes us stronger and is the most effective way in finding new ways to contributing positively to the environment and the local communities globally. We are joining Sustainable Hospitality Alliance with an open and collaborative mindset and look forward to working with the other leaders in the industry to drive the pace of change.”