French architect and designer Jean-Marie Massaud launched the Coach chair for Avenue Road. The lounge chair blends classic elegance and comfort with an ecologically friendly composition, as it uses ecologically thoughtful materials that use a flax fiber and a bio-resin composite. The Coach chair comes in low or high back variations, with an ottoman. The sustainable back material comes in a matte or glossy finish and the swivel base is clad in walnut. The low versions also have a stainless steel sled base option. The shell material was developed in France by Fédéric Morand.