21c Museum Hotels enters financial partnership with Junius Real Estate

21c Museum Hotels and Junius Real Estate Partners, a specialized real estate investment unit of J.P. Morgan Private Bank, announced Junius Hospitality Partners, a fund managed by Junius, made an investment in 21c Museum Hotels. Under the agreement, JHP will deploy dedicated capital toward building or acquiring properties for 21c’s expansion. As part of the transaction, JHP will own a minority stake in the operating company.

Dedicated Junius capital will give 21c the ability to develop up to $250 million in projects. Financing has closed on their first joint venture, the development of 21c Museum Hotel Nashville. The property will be a rehabilitation of downtown’s Gray & Dudley Building, and is slated to open during the first half of 2017. The property will include 124 guestrooms, over 10,500 square feet of museum and event space and five rooftop-level rooms, including two suites with private terraces. 21c will manage the property and have joint ownership.

“21c is positioned for meaningful growth,” said Steve Wilson, co-founder and CEO of 21c Museum Hotels. “We have devoted significant time and care in finding the right strategic partner for this next phase. The Junius team has an appreciation for our brand, our mission and our company culture. Their forward-thinking investment strategy and experience in both the hotel industry and in real estate development make them an ideal partner.”
“Junius is extremely excited to be partnering with 21c,” said Richard Gomel, partner and senior investment officer at Junius. “We have been thoroughly impressed by the quality and passion of their team to deliver meaningful, innovative and authentic guest experiences while having a positive impact in the local communities they serve. Their strong brand, combined with their solid operating platform, have yielded attractive investment returns and enhanced real estate values. We look forward to participating in the growth of this special company.”
21c has doubled its footprint over the past 18 months, adding three new hotels and restaurants and 31,000 square feet of contemporary art museum and event space. The company now operates six hotels, seven restaurants and employs over 1,000 people.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

Maestro now can be deployed in any combination of Windows, a browser or on a tablet while providing a centralized view of the guest.

The companies will be managing properties in Maryland and North Carolina, respectively.

Caesars Palace and the Four Seasons Hotel in New Orleans will get new restaurants from celebrity chefs early next year.