With the UK hotel market posting a consecutive second month of strong growth, hoteliers in the east of the country experienced year-on-year increases across all key performance indicators and recorded the highest growth in gross operating profit per available room (GOPPAR) of 48.3 percent in February, according to the latest data from HotStats as reported on HospitalityNet.
A combined surge in occupancy of 5.7 percentage points and growth in average room rate (ARR) of 3.1 percent resulted in an increase in revenue per available room (RevPAR) of an impressive 12.7 percent to £43.42. With non-rooms revenues also jumping, total revenue per available room (TRevPAR) rose by 11.0 percent to £76.31, representing the fourth consecutive month of year-on-year growth for this metric.
This increase in revenue performance was further enhanced by effective payroll management and efficient operating cost control with departmental operating profit per available room (DOPPAR) climbing by 16.6 percent to £39.22. Although overheads per available room rose by 2.6 percent, profit conversion went up from 14.9 percent to 20.0 percent delivering this impressive GOPPAR growth.