Hotels in Israel have shown encouraging growth in performance over the past year, even taking into account that the recent tension and conflict the region has been experiencing will have a profound effect on this year’s performance.
The Good News
A new report from hotel consultancy HVS noted that Israel’s hotels held up relatively well last year with average occupancy rising from 69 percent in 2012 to 70 percent.
HVS’s research shows that average daily room rates in hotels across five key locations in Israel reached US$190 in 2013, up from US$178 in 2012, with the highest being in Tel Aviv at US$234 and in Eilat at US$188.
RevPAR also saw an increase in 2013, up from an average of US$122 in 2012 to US$133, demonstrating the potential for tourism in the country. Arrivals showed decent growth in the same period.
The Bad News
However, while domestic bed nights in hotels have been gradually increasing, international visitors have declined in 2011-2012, remaining static in 2013. The Israel Hotel Association estimates the damage to the country’s tourism to stand at US$500m during the third quarter of 2014 alone.
“It’s clear that many tourists will only start returning to the country once the most pressing issues in the region have been resolved and stability and security can once again be guaranteed," report co-author Russell Kett, chairman, HVS London, said in a statement. "However, once this happens the country will see international tourism improve fairly quickly with average rates, occupancies and RevPAR improving significantly on the back of this.”
Christof Bertschi, co-author of the report feels that Israel will soon see increased “opportunities for hotel development. Many international brands already have a presence in the country but developers are currently experiencing difficulty raising capital for projects.”
With regard to hotel transactions buyers and sellers are currently primarily domestic, which illustrates a potential for opportunistic international investors.
“Past experience shows that the country is likely to swiftly recover its tourism business once military operations are back to more normal levels and we believe, once this happens and international visitors return, investors will start viewing Israel more favourably,” Kett added.
Trends and Opportunities: Israel Hotel Market Overview by Christof Bertschi and Russell Kett can be viewed at HVS.com.