STR finds mixed numbers for Europe's hotels; Middle East on the rise

The European hotel industry posted mixed results in year-over-year metrics for July 2014, according to data compiled by STR Global.

“Europe’s supply increased 0.9 percent, on a 12-month-moving-average basis, while demand is increasing at a healthy 3.2 percent,” Elizabeth Winkle, managing director of STR Global, said in a statement. “As a result, the region is achieving occupancy levels of 68.2 percent. In July 2014, Europe demand was over 100 million rooms sold for the second month this year.

“It’s is reassuring to see Athens improving from not only an occupancy perspective (+21.9 percent) but also from a RevPAR perspective (+32.1 percent) in year-to-date results,” said Winkle. “Glasgow, host of the 2014 Commonwealth Games from 23 July through 3 August, greatly benefited from the games evidenced by strong performance increases across the board. The market’s occupancy for July was 87.5 percent, as its ADR jumped by +58.9 percent and RevPAR increased by 73.5 percent”.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Highlights from key market performers for July 2014 include (year-over-year comparisons, all currency in Euros):

* Lisbon, Portugal, rose 15.4 percent in occupancy to 81.5 percent, reporting the largest increase in that metric. Athens, Greece, followed with a 14.0-percent increase to 77.6 percent.

* Tel Aviv, Israel, fell 33.0 percent to 52.1 percent in occupancy, posting the largest decrease in that metric. The market also reported the largest RevPAR decrease, falling 35.0 percent to EUR94.69.

* Four markets achieved ADR growth of more than 15.0 percent: Manchester, England (+18.5 percent to EUR83.50); Copenhagen, Denmark (+17.7 percent to EUR116.54); Tallinn, Estonia (+16.7 percent to EUR85.09); and Athens (+15.1 percent to EUR111.43).

* Moscow, Russia (-11.9 percent to EUR102.44), and Vilnius, Lithuania (-11.7 percent to EUR52.70), reported the largest ADR decreases during July.

* Four markets experienced RevPAR increases of more than 15.0 percent: Athens (+31.2 percent to EUR86.43); Manchester (+22.7 percent to EUR67.79); Copenhagen (+20.9 percent to EUR96.50); and Frankfurt (+17.5 percent to EUR65.87).

Middle East & Africa

The Middle East/Africa region, meanwhile, reported positive performance for the month.

The region reported a 0.9-percent increase in occupancy to 49.3 percent, a 6.9-percent increase in average daily rate to US$156.54 and a 7.9-percent increase in revenue per available room to US$77.15.

“On a 12-month-moving-average basis, supply and demand growth are on par at 2.8 percent, which means occupancy growth is flat, at 61.4 percent,” Winkle said.

“Ramadan occurred entirely in July which resulted in lower than usual levels of demand in what is typically the region’s weakest month of the year. The confluence of these factors resulted in lower than average performance for the month. We view this as an anomaly and would expect performance to improve in August.

“In Makkah and Medina, where the two holy cities typically welcome an influx of travellers during this time, we saw occupancy growth well over 20.0 percent for both markets in July. Makkah also saw a strong ADR increase, up 23.1 percent in July,” Winkle said.

Highlights among the Middle East/Africa region’s key markets for July 2014 include (year-over-year comparisons, all currency in U.S. dollars):

* Cairo, Egypt (+73.9 percent to 29.3 percent), and Cape Town, South Africa (+15.8 percent to 52.4 percent), reported the largest occupancy increases.

* Amman, Jordan, fell 20.2 percent in occupancy to 34.4 percent, reporting the largest decrease in that metric. Nairobi, Kenya, followed with a 16.0-percent decrease to 55.3 percent.

* Jeddah, Saudi Arabia, increased 12.5 percent in ADR to US$286.28, achieving the only double-digit increase in that metric.

* Nairobi (-5.4 percent to US$141.62) and Riyadh, Saudi Arabia (-4.8 percent to US$207.05) posted the largest ADR decreases.

* Three markets experienced RevPAR growth of more than 15.0 percent: Cairo (+82.6 percent to US$30.57); Manama, Bahrain (+20.1 percent to US$72.94); and Cape Town (+15.4 percent to US$49.76).

* Amman fell 21.4 percent in RevPAR to US$54.86, posting the largest decrease in that metric. Nairobi followed with a 20.5-percent decrease to US$78.29.

Suggested Articles

There are both positive and negative aspects to utilizing preferred equity capital, but it is often the best way to maintain ownership of the asset.

During a conference call hosted by advocacy organization Economic Innovation Group, industry leaders emphasized the need for immediate fiscal help.

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende