Aimbridge Hospitality and its lifestyle division, Evolution Hospitality, has launched the Taste & Theory Restaurant Group.
A total solution for concepting restaurants, bars and rooftop experiences, Taste & Theory will provide its clients with bespoke solutions, strategic planning and development to create relevant and profitable concepts.
Taste & Theory Restaurant Group will focus on guest-driven programming and locally focused food-and-beverage concepts. Key capabilities of Taste & Theory include:
- Delivering an F&B model that uplifts the brand and increases its value;
- Balancing creativity and practicality to ensure each design is functional, follows protocol and makes operational sense, from facility design and concept considerations to branding and positioning;
- Top-to-bottom support from hiring and training associates to menu conception and development of SOPs will ensure a seamless launch for owners and management; and
- Ongoing operational and marketing support with routine audits and reviews ensure brand alignment and relevance in the marketplace.