HVMG appoints director of F&B innovation

Hospitality Ventures Management Group

Hospitality Ventures Management Group, an Atlanta-based, private hotel management company, named Garron Gore as director of food & beverage innovation. In his newly added role, Gore will oversee the company’s food and beverage revenue efforts, including operations, concept development, menu design and development.

“Like many hotel operators, our view towards F&B continues to evolve with innovation being a critical component towards maximizing hotel profit and valuation. Originality and creative F&B can contribute significantly to top-line revenue to all property types, but specifically to full-service hotels, resorts and boutique properties,” said Robert S. Cole, HVMG president and CEO. "Garron has a creative and innovative approach to F&B leading to a successful track record of improving the department’s revenues and receiving numerous industry accolades.”

With 18 years of F&B experience for both full-service and boutique hotels and independent restaurant groups, Gore brings a keen, creative eye and distinguished taste to the table. Most recently, he led and opened four different restaurant concepts in the Buckhead area for Southern Property Hospitality in Atlanta. He also worked for Emeril Lagasse and the Andaz and Autograph Collection brands in Savannah, Ga. 

“I look forward to applying my culinary experience to this newly created position at HVMG,” Gore stated. “F&B is an integral part of hospitality that can significantly differentiate a property and enhance not only F&B revenues, but occupancy, events and meetings. Our goal will be to provide a unique dining experience, whether it’s a top notch, three-course meal at a resort or the perfectly prepared ‘grab and go’ bags at a select-service hotel. We will focus on authentic, local cuisine to create and execute best-in-class standards of excellence and creativity for F&B within the industry.”

Hospitality Ventures Management Group is a privately owned, fully-integrated hotel investment and management group that specializes in turning around and repositioning underperforming hotels, as well as maximizing the performance of stabilized hotels. It currently operates 31 hotels in 15 states totaling 6,553 guest rooms. HVMG develops, owns, and operates independent and boutique hotels and resorts, as well as full-service, select-service and extended-stay hotels under the Hilton, Marriott, Hyatt, and IHG brands.