Loews Don CeSar opens Rowe Bar

Loews Don CeSar

A new bar is mixing drinks along St. Pete Beach, according to the Tampa Bay Business Journal.

The Loews Don CeSar Hotel has opened the Rowe Bar, following a $1.8 million, four-month renovation.

“It’s a brand new space,” said Jeff Abbaticchio, director of public relations for the hotel.


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The Rowe Bar, named after the hotel’s developer Thomas Rowe, features a variety of beverages including three variations of the traditional Julep and handcrafted cocktails. The Rowe Bar also offers a selection of local craft beers including Cigar City’s Jai Alai and Maduro to the Goliath Imperial Stout from St. Pete Brewing Company to the Fixie IPA from Cycle Brewing.

General Manager Stephen Cummings said the Rowe Bar aims to provide a distinctive atmosphere with unique cocktails. "Many of which were popular in the 1920s, and each one with a story behind it, just like our historic Pink Palace,” he said. View some of the cocktails in the photo gallery.

Loews Hotels retained expert mixologist Eben Klemm to assist in creating the new bar’s cocktail menu.

With seating for 200, the Rowe Bar replaces Sunsets, which was smaller with only about 40 seats, Abbaticchio said. The new establishment meets the increase in demand in St. Pete Beach for an outdoor space where patrons could eat and drink while enjoying the sunset, he added.

Situated beachfront of Loews Don CeSar, Rowe Bar incorporates indoor and outdoor environments and includes three raised firepits. The bi-level main deck area is designed to feel like porches of homes along Florida’s coast. The space is anchored by a long linear fireplace that stretches across the porch, and leads to a raised deck.

Loews Don CeSar, built in 1928, ranked No. 21 on the Tampa Bay Business Journal's List of largest hotels and resorts based on the number of rooms. The Don CeSar has 277 guest rooms and 14 meeting rooms.

Source: Tampa Bay Business Journal

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