London gets new gin-inspired hospitality concept

Last week, London's Notting Hill neighborhood got a new boutique hotel that is inspired by--and pays homage to--gin. 

Created by Portobello Road Gin founder Ged Feltham with directors Jake Burger, Tom Coates, Del Jones, and Paul Lane, The Distillery is the new home of Portobello Road Gin’s distillery (hence the name), two bars, a museum, a liquor store, gin-making experience The Ginstitute, and three boutique guestrooms overlooking Portobello Road. 

The Distillery offers personal distilling classes, public and private drinking & dining rooms, an artifacts museum and three boutique guestrooms that will be available for booking in early January. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


On the ground floor is The Resting Room, where guests can try a selection of international spirits created by master distiller Jake Burger and an elite team of instructors in the two 30L copper stills on-site. The spirits have been aged in hand-built barrels suspended above the bar from which they will be directly served. 

Upstairs, GinTonica--a Spanish-inspired bar and kitchen--pays homage to Spain’s love affair with juniper, and offers numerous kinds of gin-and-tonics that can be garnished with orange, lavender and cocoa nibs. The bar also serves traditional Spanish tapas.

The Boardroom, meanwhile, is a private dining room with its own private bar.

The Distillery will also be the new home of The Ginstitute, the London gin-making experience led by master distiller Jake Burger. Guests can leave with their own exclusively and personally blended gin. 

Suggested Articles

Two new surveys examine what guests want from their hotels and restaurants as the pandemic continues changing expectations.

Caesars Palace and the Four Seasons Hotel in New Orleans will get new restaurants from celebrity chefs early next year.

Customers want to see evidence that establishments take safety protocols seriously and employees are taking precautions to reduce or eliminate risk.