French mineral water brand Perrier has formed its first partnership with a hotel brand. Starting next month, Perrier will be featured in Renaissance Hotels' F&B programming, including breakfast morning smoothies, evening punch bowls and late-night "hydration cures." Guests will be able to select from alcoholic and non-alcoholic beverages.
“We are proud to serve as Perrier’s first hotel partner, and introduce new ways to experience Perrier,” Dan Vinh, VP, Global Brand – Renaissance Hotels, said in a statement. “Renaissance guests can have the opportunity to experience Perrier in a whole new way, beyond the conventional times, and ways, Perrier is typically served.”
Additional partnership highlights include original content with a short film, “Business Unusual,” and future collaborations include a “Global Day of Discovery” in May. Timed to coincide with the grand opening party of the Renaissance Downtown Dubai, the “Day of Discovery” will include “Perrier Bubble Lounges” at Renaissance hotels worldwide.