BW Premier Collection makes Asian debut

(exterior of the BW Premier Nagasaki)

Best Western Hotels & Resorts has launched in Japan its newest upscale brand, BW Premier Collection. The former Best Western Premier Hotel Nagasaki relaunched in March as the BW Premier Collection Hotel Nagasaki, making it the brand’s first location in Japan and the first operational BW Premier Collection property in Asia. 

The hotel will still be available for booking via all of Best Western’s distribution channels, and members of Best Western Rewards, the company’s popular loyalty program, will continue to earn points on their stays. In fact, the only changes guests will notice are new branding and elevated levels of service and comfort.

“This hotel has always been one of our most highly rated properties in Japan, and we are delighted that it has now become Asia’s first operational BW Premier Collection hotel,” Olivier Berrivin, Best Western’s managing director of International Operations – Asia said in a statement. 

A landmark on the Nagasaki skyline, BW Premier Collection Hotel Nagasaki is located in the Japanese city’s downtown area. The 181 rooms and suites are bright, modern and well-equipped, with all guests being offered complimentary Wi-Fi. A major destination for conferences and events, the hotel features eight banqueting halls and a wedding chapel.

Guests can unwind in the hotel’s spa and enjoy an array of different cuisines at the hotel’s F&B outlets, including international, Japanese and American restaurants, a bar and a coffee shop.

Officially launched in 2014, BW Premier Collection is a selection of independent upscale hotels in 59 locations around the world, including San Francisco, New York, New Orleans, Vancouver, Paris, Rome, Stockholm, Edinburgh and Liverpool. Best Western also recently announced the signing of a brand new BW Premier Collection in the Thai beach resort of Pattaya.