Hilton to rebrand Paris' Concorde Opéra hotel

Hilton Worldwide has reached an agreement which will see it rebrand the Concorde Opéra hotel under its Hilton Hotels & Resorts brand in late 2014. The hotel, in Paris' 8th arrondissement, was recently acquired by Blackstone Real Estate Partners Europe IV. The 124-year-old landmark hotel will undergo a significant renovation prior rebranding.

Rob Palleschi, global head, Hilton Hotels & Resorts, said, "Paris has long been considered one of the world's great tourist destinations, in part due to its rich architectural and cultural history. This hotel is renowned for its intricate façade and today's agreement will pair one of Paris' best known buildings with our signature hotel brand. We're excited to be creating a Hilton hotel of exceptional quality in the Hilton Paris Opéra."

The hotel is located minutes from a number of Paris attractions such as the Opéra, The Louvre, the Sacré Cœur and the Arc de Triomphe. The agreement follows news that Hilton Worldwide has signed a management agreement to brand a new hotel as Hilton Chantilly Hotel & Conference Centre, 30 kilometers from central Paris. The hotel is expected to open to guests in early 2015.

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Patrick Fitzgibbon, SVP, development, Europe & Africa, Hilton Worldwide said, "More than 70 million people travel to Paris each year, placing it in the top five most popular cities to visit globally. This considerable demand represents a great opportunity for our brands. The new Hilton Paris Opéra will take advantage of a premium location, and will complement our existing Hilton Hotels & Resorts at La Défense, Charles De Gaulle and Orly Airports, in addition to the Hilton Chantilly Hotel & Conference Centre, which is currently under construction."

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