With new deals, Wyndham brings Howard Johnson to South Korea

Looking to leverage the rapid growth of tourism in South Korea, the Wyndham Hotel Group plans to open 12 new franchised properties over the next three years. The move would boost the group’s presence in the country by more than 200 percent.

Wyndham has signed 12 new property franchise agreements this year, including three for its Howard Johnson hotels, which will see the entry of the brand in the South Korean market. The new agreements will add to another 14 deals that the group signed in 2014.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Wyndham now has a pipeline of more than 7,550 rooms in the country that will be part of 26 new-build hotesl under several brands including Ramada, Days Inn and now Howard Johnson.

The group currently has 2,800 rooms in South Korea in 13 different hotels.

“There are great opportunities for economy and midscale hotel development throughout the country and we will continue to look for ways to capitalise on the impressive growth in both visitor arrivals and visitor spending to provide guests with world-class properties and service in exciting, desirable locations,” said Barry Robinson, president and managing director, Southeast Asia and Pacific Rim, Wyndham Hotel Group.