Looking to leverage the rapid growth of tourism in South Korea, the Wyndham Hotel Group plans to open 12 new franchised properties over the next three years. The move would boost the group’s presence in the country by more than 200 percent.
Wyndham has signed 12 new property franchise agreements this year, including three for its Howard Johnson hotels, which will see the entry of the brand in the South Korean market. The new agreements will add to another 14 deals that the group signed in 2014.
Wyndham now has a pipeline of more than 7,550 rooms in the country that will be part of 26 new-build hotesl under several brands including Ramada, Days Inn and now Howard Johnson.
The group currently has 2,800 rooms in South Korea in 13 different hotels.
“There are great opportunities for economy and midscale hotel development throughout the country and we will continue to look for ways to capitalise on the impressive growth in both visitor arrivals and visitor spending to provide guests with world-class properties and service in exciting, desirable locations,” said Barry Robinson, president and managing director, Southeast Asia and Pacific Rim, Wyndham Hotel Group.