With new deals, Wyndham brings Howard Johnson to South Korea

Looking to leverage the rapid growth of tourism in South Korea, the Wyndham Hotel Group plans to open 12 new franchised properties over the next three years. The move would boost the group’s presence in the country by more than 200 percent.

Wyndham has signed 12 new property franchise agreements this year, including three for its Howard Johnson hotels, which will see the entry of the brand in the South Korean market. The new agreements will add to another 14 deals that the group signed in 2014.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Wyndham now has a pipeline of more than 7,550 rooms in the country that will be part of 26 new-build hotesl under several brands including Ramada, Days Inn and now Howard Johnson.

The group currently has 2,800 rooms in South Korea in 13 different hotels.

“There are great opportunities for economy and midscale hotel development throughout the country and we will continue to look for ways to capitalise on the impressive growth in both visitor arrivals and visitor spending to provide guests with world-class properties and service in exciting, desirable locations,” said Barry Robinson, president and managing director, Southeast Asia and Pacific Rim, Wyndham Hotel Group.

 

Suggested Articles

The openings consist of a dual-branded property in San Jose, Calif.; a Hyatt Place in Vacaville, Calif.; and a Residence Inn by Marriott outside Seattle.

The former Hyatt exec now oversees the expansion of the Crowne Plaza, Hotel Indigo and Even Hotels brands in the U.S., Canada and the Caribbean.

The three hotels consist of an upcoming Hyatt Place in Virginia, a Residence Inn by Marriott in Florida and a recently acquired hotel in Georgia.