Hilton announced updates to its guest loyalty program, Hilton Honors, starting in April. Hilton Honors' more than 70 million members will have access to new perks, including higher elite point-earning potential, the option to roll over nights and the opportunity to gift status.
“Today we are announcing the latest updates to Hilton Honors, designed to deliver more of what matters most to our members. We have heard our Hilton Honors members loud and clear—they are looking for simple, straightforward ways to earn more points and rewards the more they stay with Hilton. Now more than ever, every stay counts – there’s always another milestone to reach, benefit to unlock, reward to earn,” said Mark Weinstein, SVP and global head of customer engagement, loyalty and partnerships at Hilton.
The changes coming to Hilton Honors were made after gathering guest feedback. “Over the last several years, we have been evolving Hilton Honors to ensure our members receive the best hotel stay experience with perks like free Wi-Fi and member-only rates when they book directly with us. Last year, we introduced even more ways for members to use their points with more flexibility and ease, including Amazon Shop with Points and Points Pooling. Now, in 2018, we want to give our members more ways to earn their Points and show our loyalty back to our most elite members,” Weinstein said.
Here are some of the changes coming to Hilton's loyalty program in April:
- Easier methods to earn points: All members will continue to earn points the way they always have, while enjoying new elite-tier bonus rates for Silver (20 percent), Gold (80 percent) and Diamond (100 percent) members.
- Unlimited milestone bonuses: Hilton Honors members will earn 10,000 bonus points on every 10th night, once members reach at least 40 nights in a calendar year. It’s not a limited-time offer, no registration is required and there is no cap— the more members stay at Hilton, the more points they earn. On top of that, for Diamond members there is an additional bonus at 60 nights in one year—a 30,000 bonus points reward.
- Elite rollover nights: Starting this year, Silver, Gold and Diamond members can roll over qualifying nights earned beyond their current elite-tier requirements to count toward their elite-tier status the following year.
- Gifting Elite status: Members staying 60 or more nights in a calendar year will also have the ability to gift Gold status to their favorite travel partner. Stay more than 100 nights and that gift is upgraded to Diamond.
Existing Hilton Honors members don't have to wait until April to take advantage of some changes. In addition to enjoying breakfast perks at a host of Hilton brands, Gold and Diamond Hilton Honors members can now enjoy complimentary continental breakfast or a food-and-beverage credit at all of Hilton’s luxury properties, including Waldorf Astoria Hotels & Resorts. Beginning Jan. 18, members will also have access four new American Express cobranded credit cards.
For more information about these new Hilton Honors perks, check out Hilton's information here.