Three newcomers join Hilton’s Seekenders team

(The new additions to the program include "Soul Surfer" Bethany Hamilton, ESPN broadcaster Samantha Ponder and TV personality and fashion expert Kika Rocha.)

Hilton Worldwide’s global brand Hampton by Hilton is continuing to inspire Americans to seize the weekend by adding three celebrity “Seekenders” to its team, an extension of the Seekender campaign launched by the company August 2015. Starting this summer, 'Soul Surfer' Bethany Hamilton, ESPN broadcaster Samantha Ponder and national TV personality and fashion expert Kika Rocha will share their weekend adventures and travel insights on and via social media using #Seekender.

“With my family, we seek to live the life we love together, especially on the weekends,” Hamilton said.

Hamilton, who recently placed in the top three at the World Surf League's Fiji Women's Pro, kicks off the collaboration by sharing her family’s escape to Los Angeles. Rocha will follow with a family weekend to Jackson Hole, Wyoming and Ponder will share her rejuvenating weekend trip to Bar Harbor, Maine, as she prepares for the start of 2016 college football season.

“It was lovely to wake up to free, hot breakfast, and the free Wi-Fi allowed us to stay connected,” Hamilton said following her recent weekend stay at Hampton by Hilton in Los Angeles.

The celebrities will join three new Ultimate Seekender Team members Gustavo Gutierrez, Giselle Orentas and Elena Ollick as well as the nine veterans.

Building off this momentum, Hampton by Hilton has also launched the Soy Seekender Summer Guide and Instagram Giveaway in partnership with Latina Bloggers Connect. Now through Sept. 5, 2016, participants can enter for a chance to win a trip of their own by sharing pictures of their summer weekend escapes using the hashtag #SoySeekender and tagging @LBConnect and @HamptonbyHilton.