Wyndham Hotel Group is expanding its select-service TRYP by Wyndham brand in New York City with the signing of a franchise agreement for a 334-room hotel in Manhattan’s Times Square. It will be the brand’s second property in the city. It will be operated by Hampshire Hotels Management.
The hotel, scheduled to open by spring 2015, is currently undergoing a multimillion-dollar renovation and redesign at West 48th Street.
“With such a prime location, thoughtful offerings and a respected partner in Hampshire Hotels Management, this signing marks a significant milestone in our efforts to expand the TRYP by Wyndham brand in the world’s most cosmopolitan cities,” said Bill Hall, brand SVP of TRYP by Wyndham. “The heart of the TRYP by Wyndham brand is our ‘Own the City’ brand culture, which displays passion for our guests and for the cities we serve. We look forward to extending that culture to New York City visitors at a second location, which will exude the spirit, style and service for which the brand has become known.”
“The Times Square District is growing at a rapid pace, and we’re thrilled to be working with TRYP by Wyndham as they bring their second property here to life,” said Eric Danziger, president and CEO of Hampshire Hotels Management. “The TRYP brand culture is rooted in passion for guests and the neighborhood alike, and we look forward to seeing this new hotel thrive, right in the heart of New York City.”
Since 2013, the brand has expanded globally with signings and openings in major cities throughout Latin America, Europe and the Middle East, including Panama City, Istanbul, Amsterdam and Dubai. Domestically, Wyndham Hotel Group announced the signing of a franchise agreement earlier this year for a new-construction TRYP by Wyndham hotel in Long Island City, New York, scheduled to open in 2016. The brand portfolio currently consists of nearly 120 hotels and 17,000 rooms across Europe and the Americas.