Hilton Worldwide has partnered with the University of Cambridge for a new tech initiative.
The Holiday Matchmaker app for Facebook will analyze a user’s likes on the social media platform and handpick destinations best suited to each individual's travel style. The app will also recommend friends that would make the most compatible travel companions.
The Holiday Matchmaker app is powered by Apply Magic Sauce API – a series of predictive algorithms developed by researchers at Cambridge.
By translating users’ ‘likes’ into their personality type, the app creates a traveler profile based on computer predictions which have been shown to have greater statistical accuracy than those of a user’s friends and family.
The app is now live on the HHonours Facebook page.