Turkey's hotel scene got a boost recently when Hilton Worldwide signed agreements on four hotels in the country. These openings will increase the brand's portfolio in the country to 24 trading properties and 25 in its development pipeline. They include two hotels each in Istanbul and Izmir, and cover the DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton brands.
Hilton Garden Inn Istanbul Beylikduzu is a 126 guest room hotel located within a mixed use retail space. When the property opens in 2015 it will have an all-day dining restaurant, 24 hour Pavillion Pantry, business and fitness centers and five meeting rooms covering 500 square meters. It will be operated by Dogme Gayrimenkul Yatirim.
Hampton by Hilton Istanbul Dolapdere is a 170-room hotel to be operated by Gevrekli Turizm. Located in central Istanbul, the new build hotel will open in 2016.
DoubleTree by Hilton Izmir - Alsancak will open next year following a $1 million refurbishment of the existing Yildizhan Hotel. The 115-room property will be close to the existing Hilton Izmir, and will be operated by İzzet Yıldızhan Turizm. It will have 800 square meters of meeting space (with four independent meeting rooms) and a spa.
The Hilton Garden Inn Izmir Bayrakli will be a 182-room hotel, due to open in 2016 be operated by Ozgun Insaat. It will be located just north of the city’s port and central district, and will have four meeting rooms.
“We remain very optimistic about the long term potential of Turkey as a dynamic business and tourism destination," said Patrick Fitzgibbon, senior vice president development, Europe and Africa, Hilton Worldwide, noting that the country continues to break its own international visitor number records year-on-year.
The start of 2014 will see the significant opening of Hilton Istanbul Bomonti Hotel & Conference Center, while Hilton Istanbul Kozyatagi
Conference Center & Spa and DoubleTree by Hilton Hotel Malatya are set to open later in the year, further enhancing Hilton Worldwide’s Turkish offering.
These agreements cap off a strong year for Turkey's travel scene, which saw significant developments in 2013 (including the announcement of the first St. Regis in the country. As reported earlier this year, other projects underway in Istanbul include the world’s largest airport, with six runways and annual capacity of 150 million, as well as the new Istanbul International Financial Center and the recently-opened 6.5 million square feet Vialand, with a theme park, aquapark and retail park.
In the past decade, Turkey has taken efforts to become the world's sixth most-visited tourist destination. More than 36.7 million tourists visited Turkey in the past year compared to 15.2 million 10 years ago, placing it behind only France, the USA, China, Spain and Italy as a must-visit destinations among travelers.