Hilton Worldwide is expanding its Hampton by Hilton and Hilton Garden Inn brands in Germany through an agreement with Tristar Hotel GmbH that will add 10 new hotels to its portfolio.
The first of the 10 hotels to be developed will be a newly built 254-room Hampton by Hilton Berlin City East, which will be built and owned by Anschutz Entertainment Group (AEG) and will form part of Mercedes Platz, a complex developed by AEG located opposite the Mercedes-Benz Arena. Facilities in the complex are set to include restaurants and bars, a 4,000-capacity event hall and a cinema. Scheduled to open in 2018, Mercedes Platz is projected to attract up to 20 million visitors annually to the growing urban quarter along the historic East-Side-Gallery. The hotel will be situated in Friedrichshain-Kreuzberg.
"Partnering with established developers such as Tristar is enabling us to make significant commitments to the German market - where we now expect significant growth in the coming years," Patrick Fitzgibbon, SVP development, Europe & Africa, Hilton Worldwide said in a statement. "Hampton by Hilton Berlin City East at the city's Mercedes Platz is a fantastic project with which to announce our partnership. The Mercedes Platz development is putting East Berlin firmly on the map as an entertainment destination and it is testament to this growing reputation of our brands that we will be playing a part."
Phil Cordell, global head focussed service brands, noted that Germany, and in particular Berlin, is fast becoming one of the company's strongest international markets. "Since introducing Hampton by Hilton to the city in 2010, the brand has gone on to announce plans to locate its second largest property in the world here, in the shape of Hampton by Hilton Berlin Alexanderplatz."
Plans for nine further hotels will be revealed over the coming months, all to be located in urban centers across Germany under both Hampton by Hilton and Hilton Garden Inn brands. Under the terms of the franchise agreement, the management of the hotels will be undertaken solely by Tristar Hotel GmbH.