Achieving sustainability and savings through guest education

Educating guests

Educating guests on whether or not they need their linens washed each night is an effective way to protect the environment and save on utilities.

Educating guests on whether or not they need their linens washed each night is an effective way to protect the environment and save on utilities.

 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Laundry volume has been most impacted in recent years by the introduction of new linen packages that include more duvet covers and triple sheeting.

According to Joel Jorgensen, VP of sales and customer services for Continental Girbau, laundry volumes have increased 30 to 40 percent in some instances due to these modifications, without many changes industry-wide to the washers and dryers being used in the back of the house.

One of the easiest ways to combat these increases is via guest education; specifically, instructions on what does and does not need to be washed. Explaining to travelers that hotels wash bed sheets before each new guest, but that it isn’t necessary to wash sheets each night if guests don’t require it, can translate into savings on both utilities and the environment.

Bill Brooks, national sales manager for UniMac, has seen savings as high as 17 percent on utilities through the use of guest education, thanks to studies performed before and after the integration of these practices at hotels. “These hotels still had laundry services sized for old bedding, and they were treating the new products,” Brooks said. “It’s impossible to not see guest education having an impact.”

Rick Kelly, VP of marketing and sales administration for Pellerin Milnor, believes that education has been effective but still has room for improvement in relation to guests’ use of towels. “We aren’t there yet with towels, and now there are more towels per room, and towels themselves have a longer dry time,” Kelly said. “Some properties are offering rewards for opting out of housekeeping during their stay, and that may be a step in the right direction for the environment.”

Suggested Articles

Hotel Equities transitioned and assumed operations of The Witness Group’s portfolio earlier this month.

The study benchmarked the performance of the top 11 third-party management companies with at least 14,000 rooms under management.

The agreement will extend Agilysys customers’ access to contactless global omnichannel payments.