Accor appoints CEO of North, Central America

After two decades at Host Hotels & Resorts, Craig Mason left his post to join CHMWarnick's Washington, D.C. metro office, and he hasn't looked back.
Heather McCrory, Accor's new CEO for North and Central America, will oversee more than 115 hotels, including brands like Fairmont, Sofitel and SLS. Photo credit: Fairmont Hotels & Resorts
Heather McCrory
Heather McCrory. Photo credit: Accor

Accor named Heather McCrory CEO, North and Central America and added her to the group’s executive committee. A hospitality veteran with more than three decades of experience, McCrory will oversee more than 115 hotels and 28,000 employees.

Before Accor promoted her to CEO, McCrory had served as EVP of operations, North and Central America since 2016. In that role, she oversaw hotel operations, technology, design and technical services, spa, retail, rooms, food-and-beverage and integrations and openings, with a focus on employee and guest engagement, service culture, revenue, gross operating profit margins and owner relations.

McCrory also serves as the executive sponsor for North and Central America for RiiSE, Accor’s network to promote diversity. Last year she chaired the organization’s first Women on the RiiSE Forum, where more than 60 women gathered for professional and personal development, inspiration and networking.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


She also is an active leader in Canada’s hospitality industry. In the past she has served as chair of Tourism Toronto and as vice chair of the board of directors for the Tourism Industry Association of Canada.