Corinthia Hotels, a collection of luxury hotels, appointed Camilla Colley as brand communications manager to lead the development and implementation of the Corinthia communications strategy internationally.
Based in London, Camilla Colley joined Corinthia Hotels Sept. 10, 2018, and will focus both on the hotel company’s existing portfolio and new launches. She will report directly to Rebecca Barrie, senior director of marketing.
Camilla has held a variety of senior PR and Communications positions, most recently as senior account manager at Travel PR, a travel and lifestyle PR company where she worked on, among others, Pride of Britain Hotels, Hoshino Resorts and the Eden Hotel Collection.
Camilla’s appointment is one of a number of new roles being filled to ensure the continued development of the hotel’s marketing organization, which is focusing on the Corinthia brand, new hotels and growing content. To this end, Lydia Morton has been appointed senior brand marketing manager to act as a brand guardian for Corinthia, and Carys Kirkpatrick has been appointed content marketing manager to oversee all customer-facing digital content.
Corinthia Hotels plans to grow from its current nine branded hotels to 50 by 2030. The first new opening will be the 50-room boutique Corinthia Grand Hotel du Boulevard Bucharest on Dec. 1, 2019, a listed building built in 1867 and currently under restoration and refurbishment.
The Bucharest opening will be followed in Q1 2020 by the Corinthia Hotel Brussels, another building being restored by Corinthia. The refurbishment will turn the vacant property into a 126-room hotel with several dining venues and an ESPA spa.
Corinthia Dubai is due to open in 2020, and Corinthia Doha in 2022, with other live projects in the pipeline in key locations across Europe, the Americas and Asia.
“We plan to complement Corinthia’s growing portfolio of luxury hotels in prime locations,” Matthew Dixon, commercial director at Corinthia Hotels, said in a statement. “The Corinthia brand deserves to be in every major city, and in landmark buildings; that is our strategic goal.”
Today, Corinthia Hotels are located in Budapest, Khartoum, Lisbon, London, Prague, Malta, St Petersburg and Tripoli.