Choice Hotels names new VP of strategy and planning

The Clarion Hotel & Conference Center/Quality Inn in Colorado Springs, Colo.

Choice Hotels International promoted Anna Scozzafava to VP of strategy and planning. In this new role, Scozzafava will oversee Choice’s corporate strategy, business transformation and technology planning functions, ensuring the company’s continued alignment between business and technology objectives.

Anna Scozzafava

Scozzafava has been a member of Choice’s corporate strategy team since 2011, most recently serving as senior director of corporate strategy and planning. During her tenure, she has helped to successfully outline Choice’s business objectives and technology blueprint as well as implement leading technology advancements to help maximize franchisee return on investment. Scozzafava has played a cross-enterprise role in several strategic areas, including the global growth of the company’s upscale brands and the execution of the Comfort brand transformation strategy.

“Choice Hotels is uniquely positioned as both a leading hotel company and technology innovator in the hospitality industry. Our core business focus is to ensure the profitability of our franchisees and shareholders, and our technology and tools are a key component of their success,” John Bonds, SVP, enterprise operations and technology at Choice Hotels, said in a statement. “Anna has a deep understanding of our overall corporate strategy, and extensive experience in leading the successful business integration of key technology initiatives, making this promotion well deserved. Her new role reinforces her critical role to continue the harmonization of these functions and teams for both short and long-term growth opportunities for the company and our franchisees.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Prior to joining Choice, Scozzafava worked at Corporate Executive Board (now Gartner), a technology advisory firm. Scozzafava earned her bachelor’s degree from Washington College.

Suggested Articles

Among the key offerings in the new app are features and functionality meant to simplify the hotel booking process.

The REIT has wrapped up the transition of branding and management for 99 properties to subsidiaries of Sonesta International Hotels Corp.

The partnership with Black Salmon leverages both company's strengths across acquisitions, asset management and capital raising.