Destination Hotels & Resorts promotes Tom Luersen to EVP operations

Destination Hotels & Resorts has promoted Tom Luersen to executive vice president of operations. In his new role, Luersen will lead the operations function for the company, working closely with all functional leaders across operations, sales and marketing, business development, performance optimization group, human resources, IT, finance and design.

Luersen first joined Destination Hotels in 1998 as a managing director for Sunriver Resort in Bend, Oregon, after which he helped to expand the company's presence in the Pacific Northwest. Luersen oversaw operations at key urban, resort and conference center properties in the western region, including Suncadia Resort, developed by Lowe Destination Development in 2005 and the renovation and complete repositioning of a chain hotel in downtown Seattle to a new independent brand, Motif Seattle in June 2014. Luersen will continue and expand oversight of key investor and capital partnerships with Destination hotel owners.

Luersen is an active member of the AH&LA Resort Committee, founder of the 501 (c)(3) Wonderland Express and a Board Member, and past two-term member and Chairman of the Oregon Tourism Commission and Travel Oregon. Luersen graduated from Florida International University with a Bachelors’ of Science degree in Hospitality.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.