Dream Hotel Group adds Ariel Freeman Sanett as VP of development

Dream Hollywood

Dream Hotel Group appointed Ariel Freeman Sanett to VP of development. In this role, Sanett will be responsible for developing Dream Hotel Group’s portfolio of brands—Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels – leveraging her relationships in the U.S. and abroad.

Ariel Freeman Sanett

Sanett joins Dream Hotel Group with more than 15 years of experience in the hospitality industry. Most recently, she served as the VP of business development at Crescent Hotels & Resorts in Washington, D.C., where she was responsible for all corporate business development activities. Additionally, she has held senior leadership positions with Management Search Executive in London, HI Group and Aries Hospitality Group.

“With so much excitement around the recent openings of Dream Hollywood and our first Unscripted Hotel in Durham, and plans to open new hotels in Nashville, Dallas, Palm Springs and the United Kingdom over the next few years, Dream Hotel Group is set to triple its portfolio by 2022,” Jay Stein, CEO of Dream Hotel Group, said in a statement. “Building on this momentum, Ariel’s impressive breadth of expertise and familiarity with the hotel industry make her an invaluable addition to Dream Hotel Group, and we are excited to welcome her to the team.”

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

“I am excited to join Dream Hotel Group’s development team and look forward to playing a vital role in the growth of the company,” Sanett, Dream Hotel Group's newly appointed VP of development, said in a statement. “We are focusing on major metropolitan cities and secondary markets across the U.S., as well as Europe, Asia and the Middle East, where there are tremendous opportunities for hotel development. It’s an exciting time to extend our brands into new markets.”

Dream Hotel Group plans to sign another 30 hotels and resorts worldwide across all its brands – Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels – over the next four years.

Suggested Articles

The absolute occupancy and RevPAR levels were the lowest for any Q3 in STR’s U.S. database.

Implementation of Volara’s contactless guest engagement and touchless room controls system is part of a rollout by Viceroy Hotels & Resorts.

U.S. hotel occupancy was virtually flat at 50.1 percent during the week of Oct. 11-17, according to the latest data from STR.