Hotel brand and management company Dream Hotel Group appointed Rohit Anand as VP of brand activation and partnerships. In this role, Anand will lead the company’s efforts to develop and implement brand partnerships, programming and activations across Dream Hotel Group’s brands: Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels.
Anand is responsible for aligning the company's lifestyle image with relevant, local cultural happenings in music, art, fashion, technology and wellness. He will also continue to develop the brand’s cultural footprint off-property via high-profile events and influencer activations at Art Basel, Sundance Film Festival, South by Southwest, Winter Music Conference and Coachella Arts & Music Festival, as well as brand campaigns such as My City of Dream and Dream Sessions.
Anand joined Dream Hotel Group in 2010 as a brand development specialist and quickly rose among the ranks to become global director of brand activation and partnerships for Dream Hotels. He forged relationships and collaborations with brands and leaders in music, media, art, technology and fashion, including Beats by Dre, The Lincoln Motor Company, Victoria’s Secret, Atlantic Records, Fool’s Gold Records, The Fader, NYLON, Shepard Fairey and Morrison Hotel Gallery, among others.
“Our goal at Dream Hotel Group is to provide our guests with a truly authentic experience at each property,” Jay Stein, CEO of Dream Hotel Group, said in a statement. “Mr. Anand’s creative vision will help us continue to conceptualize our guests’ full lifestyle immersion and will capture the local communities’ engagement with our hotels through strategic partnerships and collaborations.”
“Dream is a brand that lives at the crossroads of music, art and culture,” Anand said in a statement. “I look forward to strengthening our relationships in these categories across all four brands and carving a niche for Dream Hotel Group as a leader in the luxury/lifestyle hotel space, as we continue to build experiences that draw local crowds.”
Dream Hotel Group continues to partner with standout brands to enhance the guest experience, most recently announcing an exclusive collaboration at the newly opened Dream Hollywood with The Lincoln Motor Company, where guests have access to the all-new Lincoln Continental Black Label, Lincoln MKZ Black Label and Lincoln Navigator, as well as welcome amenities and special co-hosted events.