AccorHotels’ luxury brands appoint VP of well-being

A rendering of the Raffles Boston Back Bay Hotel & Residences, set to open in 2021. Photo credit: AccorHotels

AccorHotels appointed Emlyn Brown as VP, well-being for AccorHotels’ luxury and upper-upscale brands. Brown joins AccorHotels from Resense Spas, where he most recently held the position of global design director, and was responsible for managing corporate strategies, well-being concepts and related design services.

Emlyn Brown. Photo credit:
AccorHotels

“We are delighted to have Emlyn join our team; his experience, skill set and leadership traits position him well for future success within the group,” Rick Harvey Lam, SVP, AccorHotels luxury brands, global brand marketing, said in a statement. “Emlyn will direct our global strategy in the pivotal area of wellbeing, enhancing our global luxury wellness offering through transformative guest experiences integrated with our leading spa and wellness standards.”

Brown brings over 20 years of international experience to this role, beginning his wellness career in 1996. Since then, Brown held several progressive management positions throughout Europe, the Middle East and Asia.

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Over his career, Brown led group operations of several leading luxury spa and fitness operators. During his time at Resense Spas, he also held the position of managing director of Asia, accountable for the management and growth of the portfolio in China and Southeast Asia. Before that, Brown was the director at Gogo Hospitality, and also held senior positions at Six Senses Resorts & Spas where he was the regional director for Europe and later the operations director for Asia. Prior to working within luxury hospitality, Brown held senior operating roles with Holmes Place Lifestyle clubs in Switzerland and Germany.

“It is an honor and a privilege to join AccorHotels, to work with its prestigious luxury brands and among the highly respected professionals of its global wellness and marketing teams,” Brown said in a statement. “Our discerning and affluent clientele are well-travelled individuals and they are increasingly motivated by the opportunity to maintain and even improve their approach to health and wellbeing along their journeys. From designs and concepts to facilities and programs, my goal is to continue to surpass the expectations of our guests and infuse their entire hotel experience with opportunities for transformative, innovative and extraordinary moments of wellness and well-being.”

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