GBTA taps BW's Dowling as Allied Leadership Council president

The 112-room hotel is the fourth Best Western-branded property developed by Wichita, Kansas-based Steve Martens, CEO of The Martens Companies.
Best Western Plus West Lawrence is a member of Best Western, whose SVP/chief marketing officer Dorothy Dowling was named president of the Global Business Travel Association's Allied Leadership Council. Photo credit: Best Western Hotels & Resorts
Dorothy Dowling. Photo credit: Best Western
Hotels & Resorts

The Global Business Travel Association appointed Dorothy Dowling, SVP/chief marketing officer for Best Western Hotels & Resorts, president of its Allied Leadership Council. Dowling, a 30-year industry veteran and recipient of the organization’s 2018 GBTA Allied Member of the Year award, has served as vice president for the council since 2013 and will continue to shape the organization’s strategic direction.

“Dowling brings a wealth of experience to her new post,”  said Christle Johnson, GBTA president.“Known for driving positive change within Best Western Hotels & Resorts and the industry in general, we have every confidence she will contribute significantly to GBTA’s continued evolution.”

Dowling will continue as chair on the Strategic Advisory Board for WINiT by GBTA, a network centered around the advancement of women professionals in hospitality.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

“I am proud to be the first woman to be named president of the ALC and to have the privilege to work with my industry colleagues on the GBTA and WINiT boards to co-create innovative solutions for member companies to affect change in the industry,” said Dowling.

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