Hard Rock International taps Jeffrey Hook as EVP of development, marketing

The Seminole Hard Rock Hotel & Casino in Tampa, Fla. Photo credit: Hard Rock International

Hard Rock International promoted Jeffrey Hook to EVP of development and marketing. In his new position, Hook will be responsible for the global development of Hard Rock Casinos outside of the Asian continent, where the company’s CEO of Asia, Ed Tracy, will continue to be responsible for casino development.

Jeffrey Hook
Photo credit: Hard Rock International

Hook was most recently SVP of business development and marketing for Hard Rock International. Hook’s promotion was announced by Hard Rock International chairman, Jim Allen, who lauded his accomplishments in expanding the Hard Rock Casino brand.

In 2008, Hook joined Seminole Gaming as SVP of marketing, with overall marketing responsibility for the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla., as well as other Seminole casinos in Florida. Seminole Gaming manages the gaming operation of the Seminole Tribe of Florida, which purchased Hard Rock International in 2007.


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His 23 years of experience in the gaming industry have included leadership positions at MGM, Boyd Gaming and Harrah’s Entertainment.  

Hook is a graduate of the University of Kansas in Lawrence with a bachelor of science degree in journalism.

Hard Rock International has venues in 75 countries, including 180 cafes, 24 hotels and 11 casinos. Destinations include the company’s two most recent Hotel and Casino properties in Tampa and Hollywood, Fla., both owned and operated by HRI parent company The Seminole Tribe of Florida.

New Hard Rock hotel, casino or hotel-casino projects include Atlanta; Atlantic City, N.J.; Berlin; Budapest, Hungary; London; Los Cabos, Mexico; Maldives; New York City; Ottawa, Ontario; and Dalian and Haikou in China.