Hard Rock International has named Marco Roca as EVP of hotel development, a move designed to further fuel the brand's global development activity and expansion prospects.
"Hard Rock International's expansion strategy is of utmost priority, the dividends of these efforts are on display today as we have hotels currently under construction in Ibiza, Abu Dhabi, Shenzhen and Haikou. Continuing this growth course demands a dynamic and knowledgeable individual who can help drive the momentum behind our hotel game-plan. Roca's diverse experience aligns with this strategy and will be instrumental in growing our hotel portfolio," said Hamish Dodds, CEO of Hard Rock International. "We're thrilled to welcome Marco Roca, a seasoned executive in hotel development and operations to our team."
Roca brings more than 25 years of global real estate, hotel development and operations experience to Hard Rock, including roles with Starwood, Wyndham and Hilton Hotels.
As SVP of development at Starwood, Roca was in charge of franchise and management contract sales for all seven Starwood brands in the Eastern United States, Canada and the Caribbean. At Wyndham, Roca led the franchise and management contract sales for the Wyndham Worldwide hotel brands where he also played a role in decisions affecting franchise sales including prototype design, fee structure, marketing and franchise administration.
Roca began his career with Hilton Hotels working on site at properties including the Fontainbleau Hilton, Miami and Myrtle Beach Hilton.