Hilton picks Bruce Gudenberg as executive director of industry relations

Hilton San Francisco Union Square

Hilton welcomed Bruce Gudenberg as executive director of industry relations. In this role, Gudenberg will lead Hilton's sales organization in industry engagement and serve as the principal liaison between Hilton sales and key industry organizations, as well as its B2B partners.

“This is a fantastic opportunity to promote Hilton as a leader in an industry I’m passionate about,” Gudenberg said in a statement. “Hilton aims to deliver exceptional experiences to guests and I look forward to spreading that hospitality and continuing to forge relationships with key industry partners such as ASAE, PCMA, GBTA and more.”

Most recently, Gudenberg served as executive director and VP of marketing for Visit National Harbor. Prior to that, he was VP, partnerships and alliances for Destination DC and worked across marketing and strategy at Choice Hotels International.


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“We are thrilled to have Bruce join the Hilton team,” said Frank Passanante, SVP, group sales and industry relations, Hilton. “He has great credentials for the role, with extensive experience in the travel industry. We value our industry partnerships enormously, and Bruce will be actively working to strengthen them as well as represent Hilton across a variety of industry organization boards, committees and leadership forums.

Gudenberg is based at the Hilton corporate headquarters in McLean, Va.

Hilton has a portfolio of 14 brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories.

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