Hotel Equities names new regional director of sales for Texas

Susan Greenberg will head Hotel Equities' sales division in Texas.

Atlanta-based Hotel Equities has named Susan Greenberg as the regional director of sales for a portfolio of the firm’s hotels in Texas. Greenberg directs the firm’s sales teams and is responsible for all sales, marketing, public relations and market share growth for the firm’s Texas portfolio. She reports to Drew Salapka, VP of sales & revenue generation.

Susan Greenberg

Formerly with the Embassy Suites Austin Central as director of sales and marketing, Greenberg also served in similar positions with Marriott's full service hotels in Richmond and Austin. Throughout her career, she held leadership posts in sales with the Omni Hotel Austin Downtown and Westin Hotels and Resorts.  

“Hotel Equities continues to invest in infrastructure by making strategic external hires that place top talent in sales, revenue management and operations positions,” Joe Reardon, Hotel Equities’ SVP of business development and marketing, said in a statement. “We believe in having strong boots on the ground to support our great portfolio of assets. With Susan, we have a mentor and a sales professional who gets the job done.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Greenberg holds a B.A. in sociology, Asian studies from Tufts University. A professional chef with an interest in culinary arts, she earned several professional certificates in food and beverage management and holds a Culinary Theory Certification from Académie de Cuisine. 

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.