Hyatt Regency Jacksonville Riverfront hires longtime Hyatt leader as GM

Hyatt Regency Jacksonville. Photo credit: Hyatt Hotels Corporation(Hyatt Hotels Corp.)

The Hyatt Regency Jacksonville (Fla.) Riverfront welcomed Luis Aloma as GM. Aloma brings more than 34 years of experience in the hotel industry, all with Hyatt, to Jacksonville. He most recently served as VP of corporate operations for Hyatt Place and Hyatt House, overseeing the limited-service sector for the brand. Before that, Aloma served as GM at several Hyatt properties.

Luis Aloma. Photo credit: Hyatt Hotels Corporation

As GM for the region’s largest convention hotel, Aloma oversees all aspects of hotel operations and works in partnership with convention, tourism and development officials to attract more business to the area.

“The team at Hyatt Regency Jacksonville Riverfront is phenomenal, and I am honored to join them in creating incredible guest experiences on the banks of the St. Johns River,” Aloma said in a statement. “Jacksonville is an impressive city-on-the-rise, and my wife and I are excited about being a part of the renaissance that Jacksonville is experiencing.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Before his roles as general manager, Aloma worked his way up within Hyatt in various food and beverage positions at six Hyatt hotels, including Hyatt Regency Chicago, Hyatt Regency O’Hare in Chicago and Hyatt Regency Aruba.

Aloma is joined in Jacksonville with his wife, Dorothy, and they are the proud parents of four grown children, all of whom work in the hospitality industry at Hyatt properties around the world.

Located along the St. Johns River in Jacksonville, Fla., Hyatt Regency Jacksonville Riverfront is in the city’s downtown business, entertainment and sports districts and a few minutes away from more than 20 miles of Florida beaches. Convention, business and vacation travelers alike will have access to the the hotel’s 951 guestrooms, all of which are newly renovated. The property also has more than 116,000 square feet of meeting and exhibit space, anchored by a 28,000-square-foot Grand Ballroom, the hotel includes outdoor terraces and event space overlooking the St. Johns River, and is the largest convention hotel from Atlanta to Orlando. Additional hotel amenities include a 24-hour fitness center, a rooftop pool and in-room dining.