Jeff Smith appointed GM of the unopened Omni Frisco

The hotel will have 300 guestrooms and suites, as well as 24,000 square feet of meeting space.

Omni Hotels & Resorts appointed Jeff Smith as GM for the Omni Frisco Hotel. In this role, he will lead the opening of the hotel and oversee all departments including operations, sales and marketing, rooms, risk management and food and beverage.

As a veteran of the hospitality industry, Smith has been with Omni Hotels & Resorts for nearly 15 years serving in various corporate and property leadership positions. He joins Omni Frisco from his most recent position as GM at Omni Dallas Hotel at Park West. During his time at Omni, Smith has also served as VP of special projects, VP of operations and loyalty services, VP of operations and corporate director of rooms, all at the brand level. Additionally, he spent a year as the GM at the Omni Dallas Hotel.

“We are excited to have Jeff lead our Omni Frisco Hotel,” said Andrew Casperson, VP of operations at Omni Hotels & Resorts. “His experience with Omni at both the property and corporate level make him a great asset that will be instrumental to driving business, developing the brand culture and offering guests of the Omni Frisco Hotel a very personalized, authentic experience.”

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The 16-story Omni Frisco Hotel, set to open in early summer 2017, will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and the Ford Center. The hotel will have 300 guestrooms and suites, as well as 24,000 square feet of meeting space, inclusive of a 13,000-square-foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meeting and exhibit space in the Ford Center, as well as events on the plaza.

Guests will have access to a fine dining venue, a lobby coffee and wine bar, and a rooftop pool, bar and grill. The hotel will also have a luxury retail outlet selling goods made by local designers as well as artwork including sketches of Cowboys Ring of Honor inductees. Situated on the fourth floor, the rooftop pool and deck can accommodate 300 to 400 guests and has stunning views of the plaza and the Ford Center.

Smith received his master of business administration from Rockhurst College and undergraduate degree in business administration/hotel management at Michigan State University.

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